Business owners want an all-in-one affordable way to elevate their online platform.
By highlighting the deliverables we entice users to continue their subscription while also attracting new users.
After wording offers more simple and bringing in more pictures and graphics, we started catching the attention of new users and had 54% more sign ups.
This was an good leaning experience as I needed to think about both the consumer & the business needs while also coming to a solution that satisfies both sides. Overall I learned a good amount about product placement and learned how to word offers that entices users to purchase a product.
In the future I would like to add an option to directly purchase a subscription directly from the website to make it easier for users. I would also want to make more pages and a FAQ section for more in depth information.
